Black Panther: Wakanda Forever has made quite the splash at the international box office and is a strong contender to potentially pass a billion with some powerful word-of-mouth pushing the project forward. There’s, however, one part that could end up dragging its growth down in the form of the current Disney plan setting each new release to be available on Disney+ within 45 days. Yet, it seems that Wakanda Forever may move away from that current trend.
While reporting the current box office trends, Deadline shares some details on what we can expect from its theatrical run. They point out that the film isn’t set to release ahead of the holidays, which has been a common move for Disney to get some more momentum for its subscriber growth ahead of the holiday season. Encanto dropped quite quickly on the platform and it seems they have the same plan with Stranger World, which is set to release on November 23rd. Even Eternals found its way shortly after the year started in January.
Yet, they are opting to potentially not do the same with Wakanda Forever. As such, they may be starting to move away from the 45-day release window that has been set and adapt from film to film. Top Gun: Maverick proved that a longer release window can truly carry a film passed the billion and with some strong word-of-mouth, it would be a shame if Disney got in the way of its own success. As such, it wouldn’t be surprising if they generally start moving away from that and give these films more time to breathe in theaters.