DC Studios has been quietly dropping breadcrumbs for their Clayface movie and now they’re about to introduce the DCU’s first true monster movie. Following a week of viral teasers focused on actor Matt Hagen’s “fading looks,” the first trailer for Clayface is expected to drop later today.
After launching anInstagram account for the film which serves as a viral marketing tool, a new teaser for Gotham Medical magazine features a headline about “The New Face of Regenerative Medicine.” Reports suggest the first trailer is dropping today.
The viral campaign has focused on a fictional publication called Gotham Medical, highlighting Dr. Caitlin Bates’ (Naomi Ackie) breakthrough in regenerative medicine. The “tragedy” of the film reportedly stems from Hagen using this untested tech to restore his face after a disfiguring accident, only to have his cellular structure become permanently unstable.
Clyafacs is shaping up as a movie monster tragedy. The marketing is framing Hagen’s transformation as a failed experimental treatment to save his acting career, rather than a simple accident. Descriptions of footage from the film shown at CinemaCon suggest a film that is part The Fly and part Phantom of the Opera. It’s a grounded, heartbreaking look at a man who can become anyone but can no longer remain himself.
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