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Disney+ Surpassed 90 Million Subscribers Even Before ‘WandaVision’ Released

Disney+ has proven to be quite the powerhouse in the streaming wars. As of January 2nd, the subscription service has reached a new record high subscription number with 94.9 million. It has risen by 8 million in just one month, as it was at around 86.8 million the last time we got an update on it. As such, its growth already surpassed the service’s original prediction of 90 million in four years. It is a massive win after Disney has announced a slew of brand new originals heading to the service throughout 2021. The release of The Mandalorian’s second season and Pixar’s Soul were essential boosters in the last months. Especially the latter, which dominated streaming numbers during Christmas. These numbers also don’t include the subscribers gained after they released the first Marvel Studios original series, WandaVision.

The streaming service has seen substantial growth that is not going to slow down anytime soon. Variety does point out that 30% of its subscribers are through India and Indonesia’s Disney+ Hotstar subscription model, which comes at a lower price. They are also about to launch the STAR brand in selected markets. So, the service will see a slight increase in the pricing in those regions. Still, In the latest financial meeting, they stated that they aren’t expecting profitability until 2024, but the current increase is still impressive. It’ll be interesting to see if WandaVision managed to push the subscription beyond the milestone of 100 million. Marvel Studios plans to release around six shows this year, so they will certainly see an increase over the coming months. December will also kick-off with the first The Mandalorian spin-off that is certain to draw in some attention. 2021 is going to be a big year for the service and an indicator how fast its growth will continue in its second year.

Source: Variety, Forbes

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