Even as cinemas are recovering, there still remains some uncertainty about the potential of gathering people in an enclosed space. Currently, most upcoming projects in the next months will release digitally in some form or another. HBO Max started the trend by announcing all of its 2021 films would release simultaneously in cinemas and on the streaming platform. Disney followed in these footsteps with Mulan, as well as Raya and the Last Dragon before continuing it with the upcoming releases of Cruella and Black Widow. Well, it looks like one more film is joining them, as Dwayne Johnson has announced that his upcoming film Jungle Cruise will release in theaters and on Disney+ Premier Access on July 30th.
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It’s not a surprise that they are making this decision, as it is still uncertain how a film will perform in cinemas. Godzilla vs. Kong managed to do the unthinkable a year ago, but it isn’t a sure-fire confirmation every film will be able to do so. So, Disney may be trying to take a safer route as Black Widow is also heading for a simultaneous release in theaters and on the silver screen. The latest release with the format may have also proven to be quite profitable. So, Disney saw the potential of continuing to utilize the service to avoid any potential heavy losses if people tend to remain at home until the pandemic truly is “over.” We’ll have to keep an eye out on the Box Office for the coming months to see if the later half of the year might see the end of simultaneous digital releases.
Source: Instagram
