Doctor Strange in the Multiverse of Madness is entering its opening weekend earning approximately a resounding $190 million domestically as per current industry estimates. This comes off the back of $90 million earned on Friday in addition to previews the day prior. This would be Disney’s most successful opening for a film since the start of the pandemic. Marvel Studios’ latest tentpole release places 7th in terms of largest domestic opening days for box office earnings. More interesting, though, the Marvel Cinematic Universe is now home to half of the top ten films in this category. Globally, the Benedict Cumberbatch-led project has opened to over $229 million thus far and will certainly exceed the expectations of a $300 million opening weekend.
According to EntTelligence, a box office earnings data firm, 89% of all moviegoing attendees were specifically present for Doctor Strange in the Multiverse of Madness. This is generally in line with the most previous theatrical entry of the Marvel Cinematic Universe in Spider-Man: No Way Home.
Still, there are some questions about the long-term sustainability of Doctor Strange in the Multiverse of Madness in the box office after receiving a B+ CinemaScore. Still with the momentum the film has had in its opening weekend, it’s certainly possible for Sam Raimi’s latest superhero project to be a long-term success in theaters. It will definitely be a story worth following in the coming weeks.