Doctor Strange in the Multiverse of Madness is already making quite an impressive footprint in the industry, as its first day in international markets has pulled in $27.2M. As such, the film is currently trailing behind Spider-Man: No Way Home but only by 4%. That is an impressive number considering just how large that film was without a release in key markets and the fact that Multiverse of Madness isn’t releasing in a few countries due to controversies of their LGBTQ references. The film is currently 153% ahead of the original 2016 film and 210% of The Batman on a like-to-like basis.
The Benedict Cumberbatch-led film managed to keep the top spot in the Asia Pacific, as well as European markets such as France, Italy, and Germany. It has also pulled in $3.5M in Mexico and $2.7M in Brazil, which puts it at $10.3M in all Latin American markets. It has already topped those territories while still being in its previews. Even Korea, which has been pulling back due to concerns with the pandemic, has managed to return to cinemas. It may have made an additional $14.7M which isn’t included in the $27.2M.
We’ll see more releases in other international markets, and it looks like the film is going to be quite the crowd-pleaser. The rumors may give it some additional legs and while it probably won’t come near to what No Way Home managed, it seems like it’ll definitely be carrying the next month as more films start to release. It also is a good sign that Marvel Studios’ expansion into Disney+ may have not scared off people to still come in and see their latest entry. Word-of-mouth and its horror elements may be a key factor moving forward, especially as it may not quite pull in the usual four-quadrant market due to these elements.
Source: Deadline
