The Super Bowl was quite the night for sports fans and media fans. We got some new movie and TV trailers to highlight what is heading our way in the year, such as Doctor Strange in the Multiverse of Madness. It looks like it created quite the online buzz. Deadline shared a new statistic on how the various trailers have performed within a 24-hour window. RelishMix provided the data and took a 24-hour viral analysis between Facebook Twitter, YouTube, and Instagram. It looks like the latest Marvel film was the winner followed by Jurassic World: Dominion.
To offer some comparison, Doctor Strange has garnered five times the amount that Black Widow did during the Super Bowl before the pandemic hit. Though it garnered 143M global online views, which is behind Spider-Man: No Way Home and Avengers: Endgame‘s 355.5M and 289M respectively. Even Dominion tripled its numbers from Jurassic World: Fallen Kingdom back in 2018. Amazon’s Lord of the Rings: The Rings of Power though garnered an impressive 257M views and held the all-time post-game traffic for a trailer dropped during the Super Bowl.
Moon Knight is quite low surprisingly, but there’s a chance that it simply was overshadowed by the cinematic offering. It’s the drawback of multiple trailers releasing from the same franchise, as the Disney+ series overall has been performing quite impressively so far. All eyes were on the massive tease from the Doctor Strange trailer and Amazon was smart to offer its very first full trailer during the night. As such, all new trailer releases were the ones to dominate the night while shorter spots probably gained most of their viewership during the event directly. Still, really interesting to see this development.