‘Hocus Pocus 2’ is Nielsen’s Biggest Recorded Opening Weekend for a Movie

hocus pocus 2 viewership

It looks like the Sanderson sisters put a hex on Disney+, as the Nielsen ratings have revealed that Hocus Pocus 2 has become Nielsen’s biggest-ever recorded opening. The film was watched a whopping 2.7 billion minutes after its September 30th premiere on the Disney-owned streaming platform. Not only is it quite a testament to the cult status of this film, but it also reveals that people were just waiting for a fun Halloween special. It does make you wonder if this is another proof of the power of legacy sequels in the modern market, or perhaps the urge for something different on the platform.

That isn’t the only record that was broken from the week of September 26th to October 2nd. Ryan Murphy‘s Jeffrey Dahmer series, Monster, once again took the top spot in the Nielsen Top 10 ratings with 4.4 billion minutes viewed. Not only is it a massive success for Netflix; even with the controversies surrounding the project, but it managed to break the previous record and is now the seventh most-streamed program within a single week.

It looks like it was a great week for the streaming market. Some have been pushing ongoing online wars on what “series is winning” the various weeks; most notably with the House of the Dragon and The Lord of the Rings debates, as well as people trying to prove personal beliefs on if She-Hulk: Attorney at Law‘s a success. Yet, direct comparisons between streaming services with unique viewership demographics and various KPI basis makes any direct comparisons nothing more than personal discussions rather than

Source: Variety

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