NBCUniversal is slated to add another potential stalwart series to its young streaming service in Peacock. The Continental, which serves as a prequel series to the John Wick film franchise, is set to move from Lionsgate’s Starz to the NBCU streamer.
This serves as a highly unconventional move in the streaming age in a developing property outright switching to a different distributor. It certainly is a large win for Peacock, who recently also acquired the film rights for Keanu Reeves-led John Wick. Meanwhile, this move is in line with the restructuring Starz has been in the process of recently focusing more on targeting female-demographic audiences.
In an official statement about the acquisition, Peacock’s president Kelly Campbell spoke about the excitement of having the new series under the NBCU banner.
The John Wick films have become a global phenomenon, are among the most watched titles on Peacock and we are thrilled and honored to partner with Lionsgate to extend this incredible franchise. We understand the value of a global franchise and Val Boreland (EVP and Head of Content Acquisitions for NBCUniversal) and team knew that by bringing this special event series to Peacock and putting the full power of NBCUniversal behind it, the premiere of The Continental will be the streaming event of the year.
Kelly Campbell
In addition, Kevin Beggs, the Lionsgate Television Group Chair, equally shared excitement for the partnership between the two groups to expand the John Wick franchise.
John Wick has become part of the cultural zeitgeist with a massive, passionately engaged fan base around the world. We’re delighted to partner with Peacock to continue expanding the John Wick Universe. This agreement reflects the collaboration of our Motion Picture Group, which has grown the franchise from the beginning and was excited by the opportunity to bring it to the next level, Jim Packer (President of Worldwide Television and Digital Distribution for Lionsgate) and his Worldwide Television Distribution team, which found the perfect home for The Continental, and the Lionsgate Television creative group, which created a brilliant and enduring property that is one of the most highly-anticipated streaming events of 2023.
Kevin Beggs
The Continental, which will follow the perspective of a young Winston Scott (played by Colin Woodell in the series, and previously portrayed by Ian McShane in the films) as he navigates the criminal-filled underbelly of 1970s New York City at the titular hotel. The series is slated to release in 2023. Meanwhile, the franchise’s next theatrical release John Wick: Chapter Four is scheduled to release in theaters in March of 2023.
Source: Deadline
