After two years of being canceled, forced online, or reduced, fan conventions are back. Disney just held the first in-person Star Wars Celebration since 2019 and dominated the news cycle for four consecutive days. They’re expected to attend SDCC this July and will host their own line-wide con in September with D23. But with Marvel Studios producing up to 4 live-action films, 4 live-action series and a couple animated series per year, could it be time for a Marvel-centric convention?
That very question was posed to Marvel Studios One-Above-All, Kevin Feige, during the global Ms. Marvel press conference. Central to the plot of the first episode of Ms. Marvel is the fictional First Annual AvengersCon. Kamala and Bruno attend a celebration of Earth’s Mightiest Heroes that is complete with all the convention norms, including a cosplay competition that has been highlighted in much of the marketing for the series. Could Ms. Marvel inspire Marvel Studios to hold a real life AvengersCon?
We were definitely talking about that on the set. We shot that right in the middle of COVID protocols. So, there hasn’t been a convention in a very long time and it was very cathartic for all of us to see that. We were shooting Spider-Man: No Way Home on the stage right next door, believe it or not. And a lot of that crew kept sneaking over to see and attend AvengerCon, walking around. I think that would be fun to do some time.Kevin Feige
If it’s something that Feige can get behind, then it’s something that could happen. It wouldn’t take much to give it a try during this year’s D23. Simply allowing Marvel Studios to hold its own panel called “AvengersCon” could be a nice dry run. Even though Star Wars has a 3-decade head start on Marvel Studios, any information on upcoming Marvel Studios projects generates an insane amount of buzz (see Investor Day 2020). Disney would be wise to take advantage of eventually carving out an entire 4-day chunk of time during which the future of Marvel Studios would be the only news in town as opposed to sharing the news cycle with other big-time properties. It would be a fascinating case of “life imitates art.”
Ms. Marvel debuts on Disney Plus on June 8th.