Marvel’s “Oscars Reunion” Is a Stealth ‘Doomsday’ Marketing Blitz

Don’t let the tuxedos fool you—Sunday night at the Oscars is the first unofficial press stop for Avengers: Doomsday.

The Academy has confirmed a Marvel reunion for the March 15 Oscars. Pedro Pascal, Gwyneth Paltrow (will she know if she was in a movie with any of these folks?), Lewis Pullman, Channing Tatum and, most importantly, Robert Downey Jr. and Chris Evans are all presenting together.


As cool as it might be, this isn’t just a tribute; it’s a soft-launch for the full-scale marketing of Avengers: Doomsday. With Evans and RDJ on stage together for the first time in years, Marvel has an opportunity to lean into the Steve vs. Doom hype that they simply cannot pass up.

Rumors are swirling that we might get a surprise drop during the ceremony—specifically, the first footage of Doom and Cap face-to-face. Even if we don’t get a trailer, the optics of  Doom standing next to Steve Rogers is the most powerful marketing image Marvel could ask for. By putting RDJ and Evans center stage, they’re reminding the world that the heart of the MCU is back.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *