It looks like Obi-Wan Kenobi has taken a new record for Disney+, as the official Star Wars account has announced that the newest series has become the most-watched Disney+ Original series premiere globally. They are going by the number of hours that were streamed throughout its opening weekend. That is no small feat if you consider that the event also included the Star Wars Celebration event, where many fans got the chance to watch the episodes early.
We not only got one but two episodes for its premiere on a Friday. As the buzz was going great for the celebrations and the renewed love for the Prequel trilogy, it seemed like the perfect series to grab people’s attention. The return of Ewan McGregor and Hayden Christensen is definitely something many don’t want to miss out on. Sadly, they didn’t release any numbers or offered insight into how it compared to the other premiers.
It’s a great sign for Disney+ that their strategy has been working so far, but it would be great to get some insight into how these series are performing overall. We know very little about what Disney values and tries to achieve with these series, as it seems their baseline viewership calculation is through hours streamed. Yet, we don’t know who was the actual titleholder previously with reports hinting at either Loki or The Mandalorian. We can sadly only speculate and remain dependent on third parties to offer an insight into how these projects are developing.