While Sony’s handling of the Spider-Man IP has been quite questionable, they have their own strengths when contrasted with the streaming craze. Most big studios have been busy trying to build up their own competitor to establish themselves in the market. It’s not too surprising that Netflix would eventually have more competitors to contend with but there’s been anothger strategy that has become quite popular for some. Sony is leading the way by mostly handling its projects to other studios and has now seemingly added a new deal to its belt.
In a report by Deadline, Canadian streamer Crave has inked a long-term deal with Sony Pictures that they’d get the first window rights to their upcoming blockbuster films after their theatrical and home entertainment runs. As such, it would be the exclusive streaming home for upcoming releases like Insidious, Spider-Man: Across the Spider-Verse, Madame Web, and more.
This deal also includes older projects and is committed to spotlighting the content with “elevated promotional campaigns, including in-product merchandising and experiential marketing initiatives.” It’s a big move for Crave to position themselves in the streaming market but does add more confusion on how exactly these deals affect the releases. Sony has also made deals with Netflix for first look and Disney+, which only recently got access to some of its missing Spider-Man films that were co-produced with Marvel Studios alongside their legacy collection. For now, we can only guess and have to keep an eye out how this might delay releases on other streaming platforms.