SXSW London: Easter Egg-Laden Coffee Shop Pop-Up Teases Doom’s Latveria in ‘Avengers: Doomsday’ & “Richards Was Wrong” Slogan

While fans eagerly await a surprise promised by the Russo Brothers for today at SXSW London, a coffee shop pop-up dripping with deep cut comic book references to Victor Von Doom’s origins and history has been spotted with images slowly making their way online.

Images shared by Comic Book Resources reveal a menu for Dom Latveria Coffee along with a look at a bag of their product with the same logo the Russos revealed on Instagram over the weekend.

The menu for Dom Latveria is essentially an Easter egg-laden look at the origin of Victor Von Doom.

• Fortunov-according to Marvel Comics lore, Vladimir Fortunov was the ruthless ruler of Latveria during World War II. He was eventually overthrown and killed by Doom.
• The Rapprochement-a reference to the official Latverian holiday of forgiveness.
• Cynthia’s Blend-a reference to Doom’s mother, Cynthia, a Romani sorceress.
• Zefiro-a reference to the Zefiro Clan, Romani natives who were persecuted by Fortunov. It is the clan of Doom’s mother, Cynthia.
• Hassenstadt-prior to Doom’s takeover of Latveria, the capital of the country was called Hassenstadt. Once he took control, Doom renamed it Doomstadt.

Of interest on another menu shared online is the phrase “Richards is Wrong.” While we know Latveria exists on Earth-828, The Fantastic Four: First Steps gave no insight into any shared history between Doom and Reed Richards. While the phrase could point toward a conflict specific to Avengers: Doomsday, it is possible that it rather refers to an already established rivalry between the two men.