The Suicide Squad had to face an uphill battle with the Delta variant roaming the world and adding some doubt in people willing to visit a cinema. So, our only point of orientation on its potential success would be how popular it was on the HBO Max streaming service. It could give us an inkling how well the same-day release strategy is working for Warner Bros. and it seems it might’ve been far more popular than expected. HBO Max chief Andy Forssell shared that the film was their second most-viewed film during its release weekend.
As the country faces new challenges due to the COVID variant, we’re happy to continue to offer fans the option of viewing movies in their homes. Many chose to do just that as Suicide Squad emerged as the second most viewed film over an opening weekend on HBO Max since we began day-and-date releases with theaters.
Of course, they didn’t share any exact numbers and according to The Hollywood Reporter, Mortal Kombat is currently holding the top spot. Samba TV shared an analysis yesterday that on Thursday, 363K US households watched the film, but it doesn’t offer a direct point of comparison for the entire weekend. Still, it’s good to see the film is prospering through streaming and might be a hint that R-rated projects have a good home in streaming media.
The Delta variant is still adding a lot of uncertainty for cinemas. So, the upcoming weeks will give us a better idea, especially with early September still locked in. It’ll be curious if major Marvel Studios like Shang-Chi and the Legend of the Ten Rings might push beyond the current threshold and offer some more trust in movie-going audiences, as some delays are still happening for major releases.
Source: The Hollywood Reporter