Currently, Thor: Love and Thunder is setting the box office ablaze and making its mark among the Marvel Cinematic Universe offerings. While not a critical darling, it does seem that audiences have enjoyed the film for the most part going by its 83% liked rating on Google and 81% Audience score on Rotten Tomatoes. It was once again a Marvel film that pulled in a B+ after Doctor Strange in the Multiverse of Madness and Eternals both landed in that category. Many have been pointing to a doom and gloom scenario for the future of the franchise.
In the many discussions online in regards to the quality of the film’s overall effects work, Variety has revealed that the film’s budget has topped the previously assumed $200M and now stands at around $250M. While from a box office perspective, this merely adds weight to the project needing to at least hit $500M, which also doesn’t include the marketing costs. There’s no definite reason given why the production budget for this film ballooned up to this price mark but it should be noted that VFX isn’t the biggest part of the pie.
Given that they’ve done reshoots on the film with some rather expensive cast, it wouldn’t be too surprising that they may have wanted to invest slightly more. It’s only speculation mind you, but it’s interesting if you consider Doctor Strange in the Multiverse of Madness is still reported with a $200M budget. There’s also the chance that the use of the Volume has skyrocketed due to the rising interest. It does put the film on the same level as Captain America: Civil War and Avengers.
Yes, people will probably boggle down this to “why the VFX looks bad if that’s the budget” but there’s a lot we don’t know about how this production came together. Marvel films also have the added benefit of profiting off of merchandise sales that aren’t a key factor in its box office dominance. The bigger question remains if the current phase is still the aftermath of films being shot during COVID and that is a leading cause for many qualms people have; especially as it is something that’s affecting many films throughout the industry.