It looks like Top Gun Maverick managed to pull up even more momentum than predictions set and has officially passed the $160M mark over the four-day Memorial Day weekend. The key audience of 35+ moviegoers has returned to push this film and it seems it was exactly what they were waiting for to see with the pandemic keeping them from visiting theaters.
Originally the film’s lowest openings were at the conservative $95M and it’s the second film after the pandemic to start to truly beat expectations, as did Spider-Man: No Way Home last December. Paramount’s domestic distribution president Chris Aronson had the following to say about its success:
I think it opens the door to what is possible.Chris Aronson
IMAX president Megan Colligan also highlighted that this may be just the start with other strong contenders hitting theaters soon, which include Jurassic World: Dominion, Elvis, Lightyear, Minions: Rise of Gru, and Thor: Love and Thunder.
A whole segment of moviegoers have just come out for first time. Top Gun is an exceptional movie, and there is a really excellent lineup of movies coming down the pike. You really need that one-two-punch.
Top Gun had a 55% purchase by 35 years and older viewers with 18% even being older than 55 years. In comparison, Doctor Strange in the Multiverse of Madness‘ ticket buyers were predominantly younger with 66% below the age of 34 years. Yet, 21% of younger audiences also came to check out the new Top Gun film, highlighting the interest of cross-generations, most likely a family bonding event for parents sharing their nostalgia with their children.
It further highlights the potential of older skewed films drawing in an audience once again, but there’s a chance that it may also be a film that happened to release at the perfect time. As people have reached a boiling point with the pandemic and may be looking for that feeling that this film provides. The potential is that this film leads to a future with a stronger balance and diversity in cinema, which helps further develop all genres and entries.