The 45-release window was a controversial one, as many feared that streaming demands are pushing films out of theaters. While some films revel in their long-running theatrical release, it has offered the opportunity for others to not only pull in a strong box office run but also a high view count to boost the various streaming offerings. While Disney+ is seemingly sticking to it, Warner Bros. Discovery may have other plans moving forward.
To say that the shake-ups over at Warner Bros. Discovery have been bizarre is to only paint one picture. While the previous group strongly focused on growing its new streaming service with HBO Max, the current one is moving away from the foundation that was laid out. A part of that is the reveal that they are no longer guaranteeing that they will adhere to the modern 45-day release window. So, we might see many big-budget projects make use of a longer running time as much as possible.
Streaming hasn’t run its course just yet, but we are seeing some bumps along the way. More and more competitors have entered the market creating some concerns among investors. We’re likely seeing a realigning of strategies due to the events that have unfolded since the pandemic died down. The post-pandemic era has set a new precedent and we’re seeing many business decisions hit a snag along the way. It’s not uncommon and with Netflix losing its subscribers for the first time since it started, we’re simply seeing a new era as people slowly embrace leaving their homes once again.