In May 2024, Marvel’s head of streaming, television and animation, Brad Winderbaum, explained that things had changed behind the scenes in the way Marvel Studios developed and released its streaming series. “We were already, as of two years ago, adapting our process from being, you know, fill the service as fast as possible no matter what, to a more considered approach,” Winderbaum said in an interview with Variety. Less than a year later, the results of that “considered approach” are ruffling fans’ feathers.
Over the past week, it was revealed that a pair of LONG-gestating streaming series, Nova and the Danai Gurira-led Okoye spinoff, were among multiple projects that the studio had either delayed indefinitely or scrapped entirely as Marvel Television pursues a more traditional approach to cheating its series. Now, Winderbaum has given some insight into what considerations are being given to the projects Marvel will move forward with in the future.
“I think it’s ‘linear series potential,’” said Winderbaum, referencing a shift to a far more traditional approach to producing television. “As we develop things for the future, I think they’re going to be designed to be multiple seasons, have more of a pattern, and be able to be released annually.”
Winderbaum‘s comments come as cameras prepare to roll a second season of Daredevil: Born Again just as the first season launches on D+. His comments also may well explain the delays to projects such as Nova and Strange Academy, which insiders believe the studio will eventually greenlight for production: until the creative teams can outline multiple seasons of the series, the studio may be content to hold off.
That plan, however, could eventually mean a shortage in content which wouldn’t be ideal even as Disney seeks to reduce the output of content from its major studios. There is good news on that front, though, as Winderbaum reveals that a pair of previously well-received streaming series could be revisited for second seasons. Though nothing is set in stone, both Agatha All Along and Hawkeye are under consideration for future seasons.
I really like the idea of two shows a year, especially because we are developing more than we make. We used to treat the shows like the features where we’re gonna make a show and that’s it, we’re going to hit a release date, hell or high water. Well, it’s hard to do for a two hour feature, it’s even harder to do for, six, seven, eight, nine hours. So now we have a more traditional approach.
-Marvel Television boss Brad Winderbaum
“A show like Agatha, to me, is concept based. Yes, a second season for sure is something that we would want to do, but let’s not rush it. Let’s get the right idea and then make it,” said Winderbaum of another batch of episodes of Agatha All Along.
Winderbaum’s comments on a potential second season of Agatha All Along are certainly surprising given co-star Patti LuPone‘s comments to the contrary. Even series star Kathryn Hahn, who made it clear she’s not down with playing the character, wasn’t able to confirm whether or not a follow-up season was in store, saying “we’d have to let the powers that be make those decisions.”
Talk of a potential sophomore season of Hawkeye is a bit less surprising, at least to those who keep tight tabs on such things. Rumblings of a The Raid-inspired Season 2 that would introduce Clint Barton’s brother, Barney, first appeared online in May 2024. Six months later, Marvel insider Daniel Richtman reported that the studio was indeed moving forward with the new season, targeting a Fall 2025 start of production with an eye on another Christmastime release in either 2026 or 2027. While Winderbaum didn’t confirm it, his comments echo Richtman’s report.
“Hawkeye is another one that feels like you can make a second season of that show because it’s Christmas, because it’s Clint and Kate,” said Winderbaum. “You can kind of revisit it whenever, and we’re looking for opportunities to do that.” And with a shortage of projects known to be in the queue, the studio may be reaching into its quiver for Season 2 sooner rather than later.
Source: EW
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