Disney has always been a powerhouse in the entertainment market. It seemed like they were unstoppable. So, many were curious how well they would perform once they enter the streaming market with Disney+. With a nice boost through the release of Soul, they already reached a subscription number of 94.9 million by January. That was before WandaVision was even released on the streaming platform. Now, it seems that within the last month they finally managed to surpass the 100 million thresholds. In the latest shareholder meeting, Disney CEO Bob Chapek announce the milestone with the following words:
The enormous success of Disney Plus has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content. In fact, we set a target of 100-plus new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth.
Even in these uncertain times, the rapid growth of their streaming service has been able to keep their stock price soaring. The recent launch of India’s STAR platform has also added a lot of content that would draw in a new audience. Disney+’s biggest restriction was focusing purely on family-content, so this new direction will help it grow in Canada, European, and Asian markets. In the United States, Hulu remains bundled with the streaming service.
Speaking of, it will be embedded with ESPN Plus, so you can access different services through one app. There is a good chance the same might happen for Disney+ as well with Hulu as the main hub. It is an amazing landmark for the young streaming service, and it will be interesting to see how it will further develop in the coming years.