Disney has several major tentpole films slated for release in 2023 and according to a new report, marketing for them is going into high gear. Deadline reports that Disney will be very active at this year’s Super Bowl, promoting as many as six of their upcoming films.
Ant-Man and The Wasp: Quantumania, which will release just a few days after the Kansas City Chiefs and Philadelphia Eagles square off in Super Bowl LVII, will certainly be on display during the big game. It is expected to be joined by spots for Guardians of the Galaxy Vol. 3, The Little Mermaid and Pixar’s Elemental with spots for Indiana Jones and The Dial of Destiny and The Marvels possible as well. In the case of The Marvels, Disney has yet to show off any footage of the new film other than to the audience in attendance at last year’s D23 Expo, meaning this would be the first look at the project for general audiences. In the past, it has often been the practice to release a full trailer online following a 30-second TV spot during the game.
While Disney does have a multitude of streaming projects rolling out on Disney Plus this year, including Season 3 of The Mandalorian on March 1st, the report makes no mention of their plans for marketing those other than to add that Disney is not expected to showcase the upcoming Marvel Studios streamer Secret Invasion during the game.
Other studios will be in on the fun as well, with spots for The Flash, Fast X, Scream VI, Dungeons & Dragons: Honor Among Thieves, and Transformers: Rise of the Beasts all set to debut.
Super Bowl LVII will be played on February 12th and will be broadcast on Fox beginning at 6:30 PM ET.