It looks like Doctor Strange in the Multiverse of Madness has been a big release on Disney+ even while it’s still available in theaters. The film has been building up quite a bit over the last few weeks in cinemas, as it’s likely to end its run with at least $950M. While it isn’t a billion, it’s quite the jump from the previous entry and further proves that Marvel Studios has a hold at the box office. Now, they also released the film on Disney+ to grab a home audience and it looks like the film performed quite well.
According to a study by Samba TV, a third-party analytics company, the film pulled in 2.1M US households that watched the Doctor Strange sequel in its first 5 days of streaming. To put it in perspective, SambaTV reported that Shang-Chi and the Legend of the Teen Rings pulled in around 1.7M viewers back in November. Eternals also pulled in a strong 2M which now puts Doctor Strange on top with 2.1M.
It needs to be pointed out that this value is only a temporary look and might not truly represent how these projects are truly performing. Still, from a third-party perspective, it does seem like the project is doing quite well. 2M viewership seems to be the core audience for Marvel films, which is a curious benchmark for future projects. These numbers could be quite a bit higher due to it relying on Samba TV’s household panels but it at least offers us a little glimpse of how our favorite projects are performing.