The Hollywood Reporter has confirmed that while certain properties from Warner Bros. Discovery will be showcased at San Diego Comic-Con next month, CEO David Zaslav is looking to make big changes to the company’s approach at the convention. Per the outlet, this year will mark the first time that Warners – including DC. – will not have a presence on the convention floor. In recent years, the company has had a huge presence on the convention floor, including signings from the Justice League cast in recent years.
Perhaps the biggest news, however, is that there will be no presence for the CW at SDCC. Fans of The Flash and Superman & Lois, unfortunately, should not expect the panels and promotion of recent years. This, of course, shouldn’t be too surprising. Along with cleaning most of its slate, the CW is expected to go up for sale which more than likely had an impact on the decision to forgo SDCC. The lone exception will be Riverdale, with the series set to make its final Hall H appearance ahead of its sixth and final season on the network.
While Warner Bros. Discovery will not have a floor presence, titles such as House of Dragons and Sandman will make a huge splash at the convention thanks to HBO and Netflix. There will also be panels by DC Publisher and CCO Jim Lee, as well panels for animated titles (for young and old), and Warner Bros. Games. There will also be a special screening of the first two episodes of Harley Quinn, as well as the premiere of the animated film Green Lantern: Beware My Power, which will be followed by a Q&A.
The decision to rethink how Warner Bros. Discovery approaches Comic-Con is said to be so that the company can be “more strategic” as the convention has cost Warners approximately $25 million in past years due to the floor installation, travel for its talent and tech costs for presentations. It remains to be seen whether or not this change is permanent in coming years, or if this is merely a one-time change.