It looks like Encanto has taken the top spot over the Thanksgiving weekend with a Thursday preview earning of $5.8M. Though, while even House of Gucci is shaping up to be connecting with audiences with a strong showing of $3.4M in previews, it’s still a much weaker overall ticket sale in comparison to pre-COVID times. Still, Disney’s animated musical
Encanto is currently on its way towards a $13.3M cume by Friday, which puts it on a good track on a strong weekend. Especially with a softer Disney budget of $120M. Lady Gaga is also proving her box office prowess once more and could make the $75M quite a popular film. Dramas have been fighting their way through the box office since the pandemic, which makes sense as audiences are going to be way more selective in their viewing choices.
Resident Evil: Welcome to Raccoon City also opened over the weekend and earned around $1M in its previews with a Friday gross of $3.5M expected. It’s a cheap production at around $25M but has not been strongly advertised and gone under most people’s radar up until its release. It’s still a bizarre decision by Sony not to invest in such an iconic gaming intellectual property that has proven successful in the past.
Still, Ghostbusters: Afterlife continues to pull in good numbers and now stands at $63.3M domestically. Eternals now stands at a still impressive $142.7M. While hard to compare to pre-pandemic times, the numbers are still there showing that people are slowly going back to cinemas and House of Gucci‘s performance might also add some hope that dramas are back in the upswing as well for stronger performances moving forward.