All eyes were on Eternals after the first critic reviews found their way online. It was met with a positive to mixed reception, which sometimes may hamper the early predictions. Well, it seems that it may do exactly that as early predictions have softened in the last few days. Earlier this month, it was eyeing around 110M at the highest. It was shortly after the film managed to outsell Black Widow and Shang-Chi on its first day, which put it on a trajectory for a large opening weekend. Now, the numbers are still strong but there’s a question mark if it’ll pass the $100M mark.
As of now, the three-day prognosis has the film heading towards a box office opening bewteen $67M and $92M. It’s dropped by around 12% since the last prediction. They highlight that the mixed critical reception is why they revised the model and could lead to a potential slowdown in pre-sales. Yet, the film had a strong early push which could potentially make up for it.
One could also argue that the first Marvel Studios film to not become an instant critical darling may garner quite an audience. Even Box Office Pro highlights that the MCU as a brand might be review-proof at this point. So, the first film to go against the grain might garner quite a bit of additional attention by fans and viewers. Eternals also is quite a different take on a classic Marvel film which may caught some wanting more from the previously-released Dune. If you are interested, you can check our review of the film here.
Source: Box Office Pro