Streaming services are commonly very shy about sharing any insight into their viewer numbers. It made us dependent on what external analysts can figure out based on Social Media buzz and external data sources. Well, it looks like Falcon and the Winter Soldier may have broken a record, as Disney+ has officially shared the news that its second Marvel Studios show has beat out The Mandalorian and WandaVision‘s debut numbers. They have announced that the debut series didn’t just have the biggest premiere, but is also their most watched title worldwide.
Of course, they didn’t provide any numbers. According to Deadline, they have only mentioned that Falcon and the Winter Soldier, WandaVision, and the second season of The Mandalorian are their top three most-watched weekend premieres. It would be interesting to know what they are measuring that and if they also evaluate the drop-off between episodes.
Unlike cinemas, we have no public data to really confirm or evaluate its validity. Still, it shows how much anticipation there was for the series’ more action-focused series. According to Nielsen, WandaVision was watched around 6.5 million times in America, which was the only data point we had for its opening weekend. It was ranked sixth amongst all shows. Its weekly release strategy would then pay-off as later episodes would give the series the top spot. It showcased how binge shows only have a temporary increase before trailing off unlike these series continuing to grow their audience over time. It’ll be interesting to see how much Falcon and the Winter Soldier grows over its six-week runtime.