The Internet will often point to “quality over quantity” in regard to lower-than-usual performing Marvel movies. Though they still dominated most of 2022, their only “shortcoming” so far was Ant-Man and the Wasp: Quantumania underperforming with 470M. Yes, it didn’t make its money back but it’s still an amount most people would dream of in such a competitive market after running for 10+ years. Still, the vocalization of the Internet’s displeasure has also been very openly pointed at Disney+.
Some say the shows aren’t good enough quality, constantly dragging down the viewership numbers based on 3rd party tracking, and hatred from being too “woke” by a specific crowd. Last year, She-Hulk: Attorney at Law and Ms. Marvel took the brunt of it, but Marvel Studios president Kevin Feige left with a strong message during Disney’s Upfronts by pointing out that their shows have reached “often two to three times the numbers of viewers” from the “buzziest shows on competitive services.”
Thanks to Disney+, we’ve expanded the Marvel Cinematic Universe into genre and formats new to us that we haven’t done before. We’ve been able to introduce exciting new heroes and villains, locations and storylines into the MCU. And I’m pleased to share that when you compare our Marvel series to some of the buzziest shows on competitive services, even our smallest series are reaching much more international audience – often two to three times the number of viewers.Kevin Feige
We can’t really prove it and streaming services continue to share very little outside of Netflix, but it’s definitely an interesting perspective to offer. And it’s not like they are inventing numbers, it may be a showcase of the international audience embracing these shows more, and discussions on quality are much more diverse than they appear to be; especially if you see how the Internet reacts toward the existence of shows like The Good Doctor.
We’ll see what the future holds for these shows, but Marvel is definitely taking a step back and changing up their strategy, such as Echo becoming a binge release. For now, it feels like we’re about to enter a new era as the pandemic has been left behind and theatrical releases are finally a viable strategy again.