Moon Knight finally premiered and early data hinted at it potentially being one of the service’s strongest releases. SambaTV remains our best comparison point to get a glimpse into how exactly the Disney+ series are performing. Disney won#t release the data themselves. So, we’re dependent on external analytic firms to offer a glimpse behind the curtain. Their latest release reveals just how popular Moon Knight was within its first five days of streaming.
According to SambaTV, the premiere managed to reach 1.8M US households within the first five days. As a point of comparison, it is the same amount of viewers that The Falcon and the Winter Soldier‘s premiere episode. Currently, it has managed to surpass WandaVision and Hawkeye, which is in line with what we saw earlier with its trailer viewership. So, the early predictions were pretty on point.
Loki remains the reigning champion for Marvel’s TV venture with 2.5M according to SambaTV’s household panels. We just recently learned that it alongside The Mandalorian remains the best performing series on Disney+. Moon Knight can definitely be seen as a success for Marvel though, especially with the possibility of its mind-bending aspects pulling in new viewers as it goes on.
The numbers aren’t the full picture, as there’s always the possibility that they look quite a bit different on Marvel and Disney’s side. Still, these numbers are impressive if you consider how unknown Moon Knight is to the general populous and it’s competition with well-established characters is a good sign for Marvel Studios’ venture on expanding through Disney+. Ms. Marvel is going to be an interesting test to see just how powerful this brand is.