It looks like the box office is truly recovering, as current estimates have No Time To Die set to surpass the recent record-breaker, Venom: Let There Be Carnage, and potentially be the first film to pass $100M domestically in its opening weekend. The Venom sequel barely inched above the $90M mark, but this is a great sign for later-year releases. The latest James Bond flick managed to surpass international expectations.
Advanced ticket sales are currently on par with the latest major release. The film’s advertising pushed it as the Avengers: Endgame of the 007 franchise. It’ll end Daniel Craig‘s run as the character before someone else takes up the mantle, which was confirmed not to take place anytime before 2022. They utilized this “end of an era” tagline to push the film’s general marketing and it’s certainly paying off. At this point, it also bodes well for future films to do the same.
It’s been a rocky year, it wasn’t until Godzilla vs. Kong that we had some hope for recovery. Once the Delta variant reared its head, things looked a bit more depressing but cinema-only releases have been dominating the box office lately. Shang-Chi was that extra push as it far surpassed early predictions that were kept low due to the pandemic. It even continued to remain at the top spot for four weeks running. At this rate, it’s clear that the box office will continue to slowly rise in numbers. It doesn’t mean we’ll see 2019 numbers again next year, but it’ll certainly be inching closer.
Source: CNBC
