Paramount and Spyglass Media’s Scream, the fifth installment of the horror franchise, is off to an impressive start. The horror flick earned $3.5 million at Thursday previews from 3,000 theaters. While that number is below Halloween Kills and A Quiet Place Part 2, which both earned $4.8 million each, it is still impressive for a horror film during a pandemic.
It remains to be seen how well the reboot/sequel does over Martin Luther King Jr. weekend, however, the hope is that it’ll cross at least $20 million. Under normal circumstances, that would be a low number for such a big movie. However, in a pandemic, that is a safe goal to reach. Working on Scream’s favor, of course, is the fact that it has no major competition until February 4th — when both Moonfall and Jackass Forever debut. Its only real competition as it stands is Spider-Man: No Way Home, which is still dominating the box office and inching closer to $700 million stateside.
With strong reviews, Scream should do well over the four-day weekend, potentially even overtaking Mama (2013) as the highest opening over MLK weekend for a horror film. That film pulled in $32.1 million at the time. Fans can return to Westboro now that Scream is finally playing in theaters.