It has finally happened. It seemed almost impossible considering for how long Spider-Man: No Way Home has been the dominant force in the box office since its release in December. Yet after a strong start with Thursday previews, Scream has managed to garner $13.35M on Friday and is currently set to dethrone the Marvel film. As Variety shared, the film may end the weekend at around $36M over the four-day weekend.
The latest horror flick is doing great in the usually dead zone that is January. The film is also making back its entire production budget back in the opening weekend, as it only cost $25M. The numbers are also great considering the growing concern over Omicron, as predictions had it only barely inching out No Way Home with 29M ahead of its release. The Marvel film is still performing great as it’s eyeing a $26.75M holiday weekend.
Horror films have generally been consistent performers throughout the pandemic. Halloween Kills managed to grab $49.4M and A Quiet Place Part II was a motivating release in the earlier parts of the pandemic as a lot of uncertainty still remained. The big test will be The Batman‘s release in March to see if any other release might be able to break the box office again.
Source: Variety
