While it didn’t have the momentum early on, Thor: Love and Thunder has officially passed the $700M mark worldwide. It’s currently on its way to passing the box office of its predecessor if you exclude its Chinese and Russian box office. The original pulled in $850M when it was released back in 2017 but owed $112M alone to China with Russia making up 23M. So, it would “only” need to pass $715M to pull in a higher box office than its predecessor. Not too far away from its current $704M international cume.
Naturally, many would assume that the influx should be higher, especially with the presumed $250M budget this film is standing on. Still, with a B+ CinemaScore and a more mixed critical reception, it still surprised many when it started picking up momentum. The second and third weekends seemingly had a stronger drop but it was during the week when things would pick up for the fourth Thor entry of the Marvel Cinematic Universe.
The film won’t be making a massive profit for Marvel Studios as it likely will break even but a fourth entry making as much or even more than its predecessor is also not a common thing in the market. Thor: Love and Thunder proves that Marvel Studios still has a good hold on the market and $700M is a great win for any production nowadays; Top Gun: Maverick is the exception that may be overlooked in the more fragile market we have right now.
As of now, the film is likely to pass the first’s overall box office run and even reach around $750M+. There’s still a chance it could go higher if it legs out even with its 45-day window on the horizon; something that may be facing a change sooner rather than later. Still, the film is not a flop as many would make you believe and it’ll b interesting to see how Black Panther: Wakanda Forever performs later this year.