Murphy's Multiverse

Author: Joseph Aberl

  • ‘The Marvels’ Projected for Weak $140M Worldwide Opening

    ‘The Marvels’ Projected for Weak $140M Worldwide Opening

    Currently, projections are down for The Marvels given that the presales didn’t pick up much speed over the course of the last few weeks. It remains a surprise that Marvel Studios didn’t risk pushing the project back further given the current climate and uncertainty surrounding the SAG-AFTRA strike ending anytime soon and how important the main cast is to the film. Yet, it could also be that pushing it back again would’ve made the project even more expensive moving forward.

    Initial local projections went from $60M down to $50M, though some even had it at a potential $70M – $80M. BoxOfficePro has also lowered expectations at a potential $45M to $65M opening weekend with a domestic total of $109M. That would put it on track where The Flash ended up and could mean that the film will definitely not make up its $250M production budget at the box office alone.

    Is it superhero fatigue? At this point, it doesn’t really matter what it is as the box office in general is struggling. Five Nights at Freddy’s second weekend plummeted in the worst weekend we’ve seen in a long time after a big frontloading by fans. It had a strong forecast going by early presales which is why The Marvels is currently faltering as it seemed to not pick up any pace in the earlier weeks, but also hasn’t had a lot of output by Marvel Studios or Disney outside of a big final trailer push yesterday.

    The strikes are definitely hurting this film as its main selling point was the trio cast at the forefront, which was a no-show during any of the film promotions. That means no showcase during talk shows, interviews, or anything else one would hope to promote their film with. Even the long-awaited prequel to The Hunger Games is looking at a soft $38M to $50M opening currently. Who knows if this fall is going to be just a depressing reflection of the summer box office?

    Globally, the predictions stand at a $140M opening worldwide, which is on par with what The Flash had in the summer (taking into context an off-season release it hurts just a smidge less than one of the expected biggest blockbuster releases). The big questions in the room are the initial reactions to the film, which are expected to drop some time tonight, and the reviews. As mentioned previously: people are a bit more frugal with their money and after going all-in with Barbenheimer, viewers may be a bit more cautious going into the rest of the year as inflation and the cost of living crisis is a big factor in decision-making nowadays. Plus, if it releases on Disney+ in the coming months it hurts far less than spending upwards of $40 bucks to go to the movies.

    It’s not an excuse and it will stand to reason that The Marvels could potentially end up as the worst box office opening for any MCU release so far. Even lower than Eternals which had to fight off COVID during its initial release, but also benefitted from far fewer releases in theaters. It all depends on those previews as if they open to around $6M on Thursday, the film could face a $40M opening weekend. It all depends on word-of-mouth and reviews ahead of time; something Marvel Studios hasn’t been dependent on in a long time.

    A big point is that men in the age range of 18 to 34 are the key factor for most Marvel releases, but, oddly, expectations are purely on this demographic given the film’s very strong female leads. If the film hits the right cords with its core audience, women between 17 and 34 could make up for that fact as they are closer to what the film is aiming for going by its leads and core demographic. That may also be one of the reasons its unusual presales core audience isn’t really invested given the current (depressing) political climate. Perhaps showing a special trailer ahead of Taylor Swift’s films may turn out as a surprise push for the release. For now, we have to wait and see just a few more days until the numbers give us a clearer picture.

    Source: BoxOfficePro, Deadline, The Numbers

  • ‘The Marvels’ Presales Currently Behind ‘The Flash’ and ‘Black Adam’

    ‘The Marvels’ Presales Currently Behind ‘The Flash’ and ‘Black Adam’

    At the current rate, The Marvels‘ may be facing the lowest opening since The Eternals,w which opened to $71.2M during the pandemic. Of course, it’s not definite but the presales are currently tracing behind Black Adam and The Flash according to a new piece by Deadline. It’s the first MCU film truly affected by the strike, as Guardians of the Galaxy Vol. 3 was still able to promote with its cast before SAG went on strike as well. There’s also the hot debate regarding Marvel and superhero fatigue with the latter showing its fangs with other releases like Blue Beetle, Shazam: Fury of Gods, and The Flash.

    Marvel normally pulls in viewership and has strong openings with bigger drops going into its second weekend. So, it’s unclear if it’ll pick up the pace going into its final week, especially with hopes that the SAG strike is wrapped this weekend and the cast can start promoting the film. Whether that’ll make a major change is a different point of discussion and remains surprising that Marvel Studios has yet to postpone the release.

    Some are pointing to the “homework” aspect which is a hot debate online. It’s hard to believe that those expectations are set by non-online viewers given that we’re introduced to a variety of characters in films for the first time and not everyone watches every single MCU project faithfully.

    Of course, there’s also the potential that current film visits are closer to a “wait and see” approach rather than going all-in with presales. While Five Nights at Freddy’s managed to pull in strong numbers, they were above the initial expectations due to strong word-of-mouth. The same could also go for the MCU’s latest entry. So, all eyes are going to be on those reviews which are also only going to drop shortly before the release. For now, we can only wait until the film releases with the first Thursday preview numbers and its Friday box office hinting at where the film will end.

    Source: Deadline

  • ‘Five Nights at Freddy’s’ Facing a Harsh 78% Drop in its Second Weekend

    ‘Five Nights at Freddy’s’ Facing a Harsh 78% Drop in its Second Weekend

    Five Nights at Freddy’s had a record-breaking opening for a horror film, which some believed was the highlight of the continued rise of video game adaptations. While it’ll take some time before people get tired of these adaptations, it seems that fans have front-loaded the latest entry quite a bit. As of now, the horror adaptation is going to have a second weekend at around $17.8M. That would mark a painful 78% drop.

    The weekend is looking to be quite slow in general, especially as Dune Part 2 was delayed from its original release date due to the writer’s strike. Still, it’s not a good sign for day-and-date streaming releases to remain a thing moving forward, but there’s also a good chance that the film generally was frontloaded by fans similar to what we’ve seen with Marvel films throughout the last few years since the pandemic.

    The rest of the weekend isn’t looking too great. Taylor Swift: Eras Tour is still at the second spot with $12M to $15M, which is a stronghold so far. Killers of the Flower Moon dropped to $6.5M which isn’t too bad given it’s initially a streaming release but given its $200M price tag still stings a bit. Priscilla also opens this weekend with a minor release with around $5M, which will put it on the fourth spot.

    Source: Hollywood Reporter

  • Marvel Studios Unveils New ‘Spotlight’ Brand for

    Marvel Studios Unveils New ‘Spotlight’ Brand for

    Here’s a rather fascinating surprise. It looks like Marvel Studios was tired of people complaining about what is and isn’t part of the mainline storyline and has established a new brand. As the internet complains about fatigue and “filler” in the build-up towards the grander storyline of the Marvel Cinematic Universe, it seems they decided to establish a “Marvel Spotlight” with a brand new fanfare composed by Michael Giacchino. Its name is inspired by the anthology comic book series from 1971 and gives them the opportunity to explore smaller stories without the weight of “having to watch it all” the internet claims.

    Marvel Studios’ Head of Streaming Brad Winderbaum shared the following on the new branding:

    Marvel Spotlight gives us a platform to bring more grounded, character-driven stories to the screen, and in the case of Echo, focusing on street-level stakes over larger MCU continuity. Just like comics fans didn’t need to read Avengers or Fantastic Four to enjoy a Ghost Rider Spotlight comic, our audience doesn’t need to have seen other Marvel series to understand what’s happening in Maya’s story.

    Brad Winderbaum

    You can listen to the fanfare here:

    It makes sense and gives people the opportunity to be a bit more selective in what is or isn’t relevant. Ironically, it seems that the “homework” accusations are technically solved with this but it does expect that people are informed of what exactly this branding means. In a way, this is also their version of the Marvel Knights branding used in the comics to introduce darker, more grounded storylines. We’ll see how they use it in the future.

    Source: Marvel

  • Marvel Studios’ ‘Echo’ Series to Change Echo’s Powers

    Marvel Studios’ ‘Echo’ Series to Change Echo’s Powers

    Surprising everyone: the first trailer for the next Disney+ series Echo has dropped. It dropped in quite a fashion, as not only is it now a Disney+ and Hulu simultaneous release, but it’s also going to be Marvel Studios’ first TV-MA release. So, we’ll have to wait for its binge-release in January to see if the story delivers on the MA promise.

    In a small interview ahead of its release, director Sydney Freeland also teased that this version of the character might be quite a bit different from the comics. Echo was famous for her ability to copy anyone’s ability, which made her a formidable fighter against characters like Daredevil. It seems they have other plans for her according to the director.

    Her power in the comics is she can copy anything, any movement, any whatever. It’s kind of lame. I will say, that is not her power.

    Sydney Freeland

    Details are still scarce on what exactly her new power set might be; if there even will be one but it’s definitely interesting that they are trying to head into a new direction with the character. We’ll see if we get some teases in the coming months. A January release is kind of fitting given it’s a sequel to Hawkeye, which was released in December.

    Source: Variety

  • Mahershala Ali Almost Left ‘Blade’ Reboot; Added ‘Logan’ Writer

    Mahershala Ali Almost Left ‘Blade’ Reboot; Added ‘Logan’ Writer

    Blade has been Marvel Studios’ one project that isn’t seemingly getting off the ground. While they did announce a while back that Mahershala Ali would play the iconic character many years ago, the film never seems to have a finalized script or even a production start. There was one time it almost got the ball rolling but swiftly had to postpone again.

    It seems a problem is that the story keeps evolving depending on who is writing it after going through at least five writers. There’s a weird phrasing by Variety where they state: “the story at one point morphed into a narrative led by women and filled with life lessons” as if life lessons aren’t a common element in many of these films’ core themes. Yet, who knows where the sentiment came but it would be strange to have Ali’s Blade not be the main character.

    Either way, it seems that the script issues almost led to Ali leaving the project (something that has been hinted at in the past) and Kevin Feige, Marvel Studios’ CEO, has hired Logan writer Michael Green to start from scratch. The upside is that Marvel may be learning from the budget bloats and hopes to make the film with a “smaller” budget of $100M, which may become more common moving forward.

    Source: Variety

  • Disney to Purchase Comcast’s Remaining Stake in Hulu

    Disney to Purchase Comcast’s Remaining Stake in Hulu

    Was only a question of time but it looks like Disney is dead set on owning Hulu 100% moving forward. It has been announced that they are set to purchase the remaining 33% stake for around $8.61 billion from Comcast. The following statement has been shared on why they are now invested in getting their hands on the rest of that streaming service.

    The acquisition of Comcast’s stake in Hulu at fair market value will further Disney’s streaming objectives.

    It’s unclear what exactly their streaming objectives are and if moving forward Hulu and Disney+ will become a more united streaming service, but it seems Disney has some plans to at least counteract the continued drop in linear TV viewership. As much as people are discussing the streaming wars, TV as we know it is still dying with viewership dropping steadily over the last few years.

    So, we might see a major shake-up in the streaming market moving forward as everyone is ensuring they have the equity stake in the various platforms to ensure long-term investments. We will see if a new disruptor might pop up in the coming years but for now: streaming is here to stay.

    Source: Variety

  • ‘She-Hulk’s Budget Ballooned Up to $25M Per Episode

    ‘She-Hulk’s Budget Ballooned Up to $25M Per Episode

    There are many discussions surrounding what is going on with Marvel. While some believe they have lost their edge, it’s hard to deny (even if the web tries) that recent events shook the entire industry in an unprecedented way. What seemed like a straight-forward march into 2020 ended up derailing an entire industry for years to come. As such, costs were exploding beyond what you’d usually see with shows, especially in a streaming war to produce the best “content” possible (even if that wording has soured quite a bit in the industry).

    She-Hulk, Attorney at Law was one of the shows that seemingly suffered, as in a new Variety report they claim that a single episode would end up being more expensive than even the final episodes of Game of Thrones. However, it’s not surprising given just how big Marvel was that they’d invest heavily to promote the streamer as much as possible, especially with a purely CG character as part of the cast and we know that Marvel has a bad habit of generally reshooting many sequences leading to more CG work.

    It definitely isn’t a good sign if their costs continue to pile up and who knows if the current strikes also affected the 2024 releases. We may not know until next year, but it wasn’t a secret that the Disney+ shows cost a pretty penny, especially grounded shows like Secret Invasion saw its costs balloon during production in recent reports.

    Marvel Studios wasn’t quite prepared to start a new venture like long-form storytelling and then getting hit by a pandemic that completely threw everyone off. We’re still feeling the aftermath of that time as it was still just under a year ago that we were living it. Now, we are also facing strikes that are redefining the entire industry, at this point while Marvel is certainly facing shaky grounds, it’s not something that seems specific to them looking at how few films performed in 2023.

    Source: Variety

  • ‘Five Nights at Freddy’s Heading for Record-Breaking $68M Opening

    ‘Five Nights at Freddy’s Heading for Record-Breaking $68M Opening

    Some might be wondering what makes an opening of $68M record-breaking may have forgotten that horror films may have legs but they aren’t big openers. Five Nights at Freddy’s is the next major video game adaptation of the year that has seemingly kicked off with Thursday night previews of $10.3M. That helped catapult it to a powerful $34M Friday opening and is setting the film on a path to open at around $68M. Word-of-mouth is going to be critical especially with this being a day-and-date release on Peacock.

    That opening is higher than Halloween Kills ($49.9M) and Halloween Ends ($40M). It has now gained the biggest opening weekend for any horror release. It’s the third biggest opening for a video game adaptation; it may still dethrone Sonic the Hedgehog 2‘s $72M if word-of-mouth is strong, and it’s even the second biggest Blumhouse opening. It’s also the second largest day-and-date release since Black Widow during the peak of COVID, which opened to $80.3M.

    The film has strong Social Media coverage given how large the fandom surrounding Five Nights at Freddy’s has grown. The film is based on a video game franchise from a single person that started as his final gamble of finding a foot in the industry before it ballooned into one of the biggest horror gaming franchises based on an indie property. The film is facing the usual PostTrak exits of its genre so the weekend hold is going to be interesting moving forward.

    Source: Deadline

  • Marvel Studios’ Daredevil’ Series Finds Its New Showrunner and Directors

    Marvel Studios’ Daredevil’ Series Finds Its New Showrunner and Directors

    It’s been a wild ride for Disney+ and Marvel Studios. Now that the WGA regulations are in place based on the new deal, the studio’s head writer concept has been scrapped to return to a more traditional showrunner method. The Punisher’s Dario Scardapane is seemingly taking over as showrunner for the Daredevil: Born Again series (uncertain if that name will remain) and is joined by the directing duo of Justin Benson and Aaron Moorhead, who are making quite a name for themselves with their work on the Loki Season 2 episodes that are getting quite a bit of social media attention.

    The series was filmed in New York but after it was paused due to the strikes, it seemed that Marvel Studios wasn’t quite satisfied with what they got and original head writers Matt Corman and Chris Ord left the project. Given the character’s history with the Netflix series considered one of the best adaptations, it’s no surprise that they are trying to make sure that this one truly sticks the landing. Benson and Moorhead are attached to direct the new episodes to finish out the first season but no one knows how much they will overhaul the entire show.

    Source: The Hollywood Reporter