Now, this isn’t something you would expect but there’s a reason Hocus Pocus was such a cult classic even after all these years. After a long wait, the first trailer has finally arrived for the sequel, simply titled Hocus Pocus 2, that’ll see the return of Bette Midler, Sarah Jessica Parker, and Kathy Najimy in the roles they played 29 years ago. Within 24 hours, the trailer has pulled in a massive 43.6M.
To put that into comparison, it has outperformed some of Diseny+’s biggest trailer releases such as The Book of Boba Fett’s 23M and Luca’s 28M. Not only that, it even surpassed the teasers for the first two seasons of The Mandalorian, which stood at 35M each. Those are some massive numbers, and once again highlighted just how valuable a continuation of a classic franchise truly can be with such a long break, as we saw with Top Gun Maverick a few months back.
It’ll be interesting to see if the viewership also carries over into the film’s actual release. These numbers tend to hint at where the project will end up performing, which hopefully is a sign that Disney+ is starting to find its base with more audiences. Marvel and Star Wars will remain their cornerstone, but Disney may finally realize that their IP pockets are much deeper and far more diverse moving forward.