James Cameron on the Decision to Re-Release ‘Avatar’

For James Cameron, the decision to re-release ‘Avatar’ came down to allowing a new generation to see the film in theaters ahead of the sequel.

After numerous setbacks, Avatar‘s long-awaited sequel, The Way of the Water, is finally set to hit theaters this December. However, before The Way of the Water finally hits the big screen, Avatar is set to return for a limited run in 3D. While this won’t be the first time Avatar has been re-released into theaters, there’s a good reason behind this re-release. During a virtual press conference to promote the re-release, writer and director James Cameron explained why they’ve decided to release the film again.

Well, look, I mean, it’s been, you know, 12 years since the release, and so basically if you’re kind of under 22 or 23 years of age, it’s very, very unlikely that you’ve seen the film in a movie theater.  Which in a way kinda means you haven’t seen the film.  I mean, we authored the film for the big screen, for the giant screen, in 3D.  And now we’ve remastered it in 4K, in high-dynamic range and some 48-frame-per-second sections in the film.

James Cameron

Released in 2009, Avatar has gone on to become one of the most successful films of all time. The film focused on a paraplegic Marine who is sent to the moon Pandora on a mission but soon finds himself feeling torn between his orders and protecting the place he believes to be his true home. Avatar managed to amass an astounding haul of $2.743 billion at the worldwide box office. $749.7 million of that came from the states, while the other $1.993 million came from international markets. The film remains the highest-grossing movie of all time.

Avatar will be temporarily removed from Disney+ ahead of its re-release in theaters. The re-release will be for two weeks only beginning on Sept. 23rd and will see the film available in stunning 4K High Dynamic Range. Written and directed by Cameron, Avatar stars Sam WorthingtonZoe SaldañaStephen LangMichelle Rodriguez and Sigourney Weaver. The film was produced by Cameron and Jon Landau. The long-awaited sequel, Avatar: The Way of the Water, will finally be released in theaters this December, just in time for the holidays.

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