It was only a question of time, but it looks like Netflix is opening up its streaming-focused business model to also explore a cinematic release. While they’ve released films in the past, they are now considering a 45-day release window, starting with Knives Out 2. There’s been a lot of back and forth by the streaming service, but the recent scare after they’ve dropped in subscriber count for the first time has pushed them to try out new ventures.
As of now, Rian Johnson‘s Knives Out 2 and the Alejandro González Iñárritu‘s Bardo are being considered. The former makes a lot of sense considering it pulled in $165M in the United States as well as $311M worldwide back in 2019 with a production budget of $40M. The move to purchase any sequels for $400M was quite the move and with the recent scare, its box office draw makes sense.
Yet, there are going to be some issues with this move if they don’t play their cards right. Netflix’s usual bare-minimum marketing strategy won’t pull in the general audience to check out a film, as they may have forgotten it weeks after seeing the initial trailer. Plus, there’s also the fact that while it provides a new revenue stream, there might be some concerns due to moving away from its digital users to embrace a whole new target audience.
They have released Don’t Look Up and The Power of Dog for two weeks in theaters, but the new 45-day window is becoming the staple for theatrical and streaming hybrid models. The only question will be if Netflix can pull this new model off and start a strong focus to ensure it reaches
Source: Business Insider