Spider-Man: No Way Home‘s marketing is in full force, as they’ve created an entire TikTok channel for the in-universe Daily Bugle. Not just that, fellow Midtown High student, Angourie Rice‘s Betty Brant, is the service’s new intern and will host various videos alongside J.K. Simmons‘ J. Jonah Jameson. It’s a clever way to advertise the upcoming film without showing too much footage. It’s similar in style to when they created videos ahead of Ant-Man’s release that is from the in-universe news channel WHIH Newsfront. You can check out the TikTok account by clicking here. @BrandonDavisBD also uploaded the pic featuring Brant’s introduction on Twitter which you can check out here:
It’s quite a clever idea to advertise the film and its in-universe events. Sadly, the WHIH concept only ran for a limited time and wasn’t recurringly brought back. It would be great to see the Daily Bugle be a recurring element in the MCU’s future. Betty Brant’s addition is also a great touch, as she is famously part of the news organization in the comics. So, it’ll be interesting to see if she has a future with the company moving forward and there is even a reference to it in the upcoming No Way Home film.