Thor: Love and Thunder kicked off its opening weekend with a tdlyhunderous night of previews. The fourquel reportedly earned $29 million from Thursday previews, making it the second-best preview figure of the year behind another Marvel Studios flick, Doctor Strange in the Multiverse of Madness. That film, of course, pulled in $36 million from Thursday previews when it opened back in May.
While Love and Thunder’s preview haul didn’t quite reach the heights of the Multiverse of Madness, $29 million was enough to serve as the fifth biggest preview night for a Marvel Cinematic Universe title. Other movies to earn more during preview nights were Avengers: Endgame with $60 million, Spider-Man: No Way Home with $50 million, Avengers: Infinity War with $39 million, and Multiverse of Madness. Recent projections had the film set to open between $140-$160 million stateside with an overall $300 million worldwide opening projected.
It remains to be seen whether critics impact the film’s overall box office performance, or if word of mouth helps to boost the film. After all, while critics have don’t seem to care for the film, audiences are responding to the latest Thor film much better with a current 85% audience rating on Rotten Tomatoes.
It is of note, though, that Love and Thunder’s preview haul was double that of Thor: Ragnarok’s back in 2017. That film brought in $14.5 million during its Thursday previews with the movie reaching $46.4 million on its opening day.
Thor: Love and Thunder is now playing in theaters.