I think no one saw this coming but it seems that Minions: The Rise of Gru has pulled in an astonishing $108.51M in three days. As it was July 4th weekend, it has ended its total weekend run with $127.9M, which is now the second-best opening for any Despicable Me film with the original minions slightly ahead at $115.7M over three days. The exciting aspect is that this success on top of Top Gun: Maverick‘s continued hold is projecting this weekend as one that might even beat out 2019; something no one could’ve imagined when the pandemic took its toll. In a way, the final missing piece of the box office drive may have finally been brought back.
Of course, upcoming releases could still hit some snags. Lightyear was a surprise hit for Pixar, which has been steadily losing momentum after only three weeks. It’s ironic given how Minions is also just a spinoff of an existing franchise, but it does have the advantage of having a direct connection, unlike Lightyear which only uses the name of one of the Toy Story franchise’s characters. Sadly, it seems that it may not even beat The Good Dinosaur‘s run in theaters, which was its worst performer so far. Still, Rise of Gru is way ahead of projections that had it at $75M with a second analysis moving closer to $100M.
This success is also a good sign for Illumination’s future projects. While the IP has also landed on a specific meme status with people arriving in theaters in suits, they generally have been the face of the company. They have a few big projects on the way, especially their cooperation with Nintendo which will see the latest attempt at a cinematic experience starring everyone’s favorite plumber, Mario. So, we’ll see if the film can continue this hold going into its second weekend or also potentially face a harsher drop with the arrival of Thor: Love and Thunder.
Source: The Numbers, THR