Disney+ has seen quite extensive growth since it was released last year across the world. Just recently, it celebrated its long history with Disney+ Day that offered some insight into what the future has in store. Now, the company Whip Media has offered a bit more insight into how exactly the growth of the app may have been strongly pushed through the addition of Marvel Studios’ original series. While The Mandalorian laid the groundwork for its success, their data hints that the Marvel Studios additions that started with January’s WandaVision, are a reason why people subscribe to the service.
Keep in mind, this isn’t official data provided by Marvel Studios or Disney. It is a statistical analysis based on a survey of US TV Time apps, where interviewees were at least 13 years of age. The server showcased that only 10% were not interested in the latest show, Hawkeye while 66% were “definitely” going to check it out. Generally, it looks like 63.5% have subscribed to the service in the first place due to the Marvel Studios offerings.
It’s an impressive showcase of just how popular the Marvel Studios series are. Keep in mind, this also doesn’t include the film releases like Black Widow and Shang-Chi, which may also add a boost due to early access to Marvel Studios films. When asked if they see value in other offerings outside of Marvel on the platform, 73.9% believed there is enough on Disney+ to keep them using the platform.
So, while Marvel Studios’ offering might be the reason people are subscribing, they do stick around for the other offerings on the service. In November, we saw that the service was facing some troubles in its growth during the last quarter with only 2.1M new subscribers. It was far removed from their initially expected 10M. It was also when releases slow down for Marvel Studios and their other offerings due to the pandemic pushing back quite a few releases. The only offering was What If…? that had the least people complete the viewing according to Whip Media’s survey.
Statistically speaking, it’s certainly a showcase that Marvel Studios might continue to be a priority for the service moving forward. To be fair though, we’ve only had two new series releases under the Star Wars umbrella, The Mandalorian‘s first two seasons and The Bad Batch. So, we might see a stronger push once Obi-Wan Kenobi, Andor, and the various spin-offs, which kick off with The Book of Boba Fett next month, start releasing on the service. Plus, Marvel Studios has quite a big year planned for 2022 and we’ll see if their new ventures like She-Hulk or Moon Knight might even draw in a new audience.