Disney+ has been seeing quite a bit of growth that made it a strong competitor. While Netflix still dominates the market, especially in the United States, the offerings based on existing IPs have been a strong marketable focus for the Disney-owned service. Marvel Studios and Star Wars offerings are at the forefront, but there is a stronger shift since their big cinema releases are making their way to the platform.
Exactly that happened in November, which saw a strong showing by Disney+ with the Disney+ Day releases of Shang-Chi and Jungle Cruise playing a big role. On top of it all, Hawkeye was released in the same month offering a lot to viewers. We did hear it had the lowest viewed premiere from all Marvel Studios series on the platform, but it still was quite close to WandaVision back in January. It’ll be interesting to see how the finale might perform after the confirmation of Vincent D’Onofrio‘s return as Kingpin.
Overall, Disney+ has grown to a competitive size within a short period of time. It’s uncertain what the future has in store for it, as they try to find new ways to grow, but expansion is still at the forefront of most of these offerings. Netflix also has the advantage of beings years in the market but has been pushing much more to expand its IP collection. We’ll see what the future has in store for this competitive market.
Source: Nielsen
