Disney has been going through some troublesome times. After Black Widow opened to an impressive $80M during the pandemic, many wondered what it might mean for their next release. The Delta Variant continues to spread, and people are even more hesitant to visit cinemas. Of course, it raises questions regarding the release of Shang-Chi and the Legend of the Ten Rings in just a few weeks. Well, it looks like it could still garner an impressive Box Office for a pandemic, but it’s also a far cry from where the first 2021 Marvel Studios’ release landed.
As of now, the film is predicted to hit around $35M. The current optimistic ceiling would place it at $55M. If they ramp up the advertisement in the upcoming weeks, they might even push it up, but the film is unlikely to even get near a $200M domestic Box Office in its run. If it does manage to pass the $40M benchmark, it’ll be the first film since Black Widow, as most films faltered out around the $30M range. If it hits the top $55M prediction it would below Ant-Man, and The Incredible Hulk.
There’s some hope that the Marvel Studios’ brand will push the film to a higher rate even during uncertain times. Unlike the previous release, it won’t be available on Disney+ Premier Access, which might hurt its opening weekend but could give it much longer legs than other digital releases. It will have a 45-day release window before it gets released on Disney+, which will signal how Disney handles future releases moving forward.
Shang-Chi has a lot of potential as a franchise. Especially as it is an essential move for Asian-American representation. Hopefully, the film will manage to pass the ceiling, but it seems unlikely given the current circumstances. Even Black Widow missed its optimistic ceiling of $110M, but it could’ve been influenced by its digital availability. Its success might also determine Eternals release as others continue to push back films back. Right now, success can no longer get purely based on its Box Office alone, and it may find a larger audience on the streaming service once it releases.