There are a lot of metrics we can work with nowadays to get a glimpse at how a project is performing before it even has officially aired. It’s never truly set in stone, but there they do help people to get t a feeling for just how popular an upcoming project may en dup being. Spider-Man: No Way Home’s impressive YouTube viewership was a testament to just how big of a release it ended up being. Now, it seems like Marvel Studios might have another big winner on its hands with Moon Knight going by its performance on YouTube.
As the Direct points out, the latest premiere trailer for an upcoming Disney+ series has garnered over a million likes. That’s not a small accomplishment, as the trailer was only released barely a week ago and has managed to get more attention than WandaVision (760K), Falcon and the Winter Soldier‘s (433K), or even Loki‘s 695K likes. Until now, Hawkeye held the most likes with 915K, but none of the Disney+ series managed to pass that milestone until now. However, you have to keep in mind these are purely the numbers from Marvel Entertainment’s official account. There are plenty more sites that may show different numbers based on their audiences.
There’s definitely a case to be made that Oscar Isaac and a darker tone may have sold people on it. It felt closer to what we saw with Daredevil when it comes to tone, and that might just be the fresh take that viewers have been waiting for, especially on a family-friendly platform like Diseny+. Still, a relatively unknown character like Moon Knight beating out well-established characters is a testament to the synergy Marvel Studios is enjoying with their projects and the excitement for new takes on their ever-expanding franchise.
Marvel’s expansive plan to continuously grow with the many characters at its display has always been its biggest strength. Once a character makes a surprising appearance in one project, it creates a wave of interest for others. In a way, Marvel Studios can make years-old series or films become trending again. Exactly that has happened, as Nielsen ratings revealed that Netflix’s series Daredevil has seen a massive uptick in viewership. Three years after the final episode aired, it has suddenly joined Nielsen’s SVOD Top 10 list shortly after Charlie Cox made a memorable cameo as Matt Murdock in Spider-Man: No Way Home and Vincent D’Onofrio returned as the Kingpin in Hawkeye.
The synergy also gave Hawkeye quite the boost, as the Disney+ series managed to also get the third spot in the list with its highest-viewed week. It was watched 938M minutes over its six-episode run while Daredevil garnered 195M minutes with 39 episodes. The Witcher still was the most dominant release during that time period of December 20th until the 27th with 2.2B minutes over its opening weekend alone. Emily in Paris, which was recently renewed, garnered 938M to take the second spot.
It’s already been a few weeks since Marvel Studios’ last Diseny+ series, Hawkeye, ended its run. We explored the story of Clint Barton and Kate Bishop, as they faced an unlikely challenge in the return of Vincent D’Onofrio‘s Kingpin. It was only a question of time until the new designs of these iconic characters make their way to other media, and it looks like Fortnite had some big plans for the characters that ended up leaking earlier.
@ralisdumb has shared the loading screen for the two new skins, which continues to prove that Epic Games found the perfect animation style for its skins in Fortnite. It seems like they can perfectly adapt any type of medium into the game, as it now includes live-action characters, animation, and who knows what else might get added in the future.
I do love the aesthetic they took to highlight the skins, as it has this neon noir take on the rings. The Disney+ series mostly has a Christmas aesthetic and takes a lot of inspiration from the My Life as a Weapon storyline, which had a flat design. So, the Fortnite take on the design is a great way to not only make the new skins stand out but also give it a unique spin.
Marvel Studios loves their secrets. Whether it’s casting reveals, plot details, or even the episode count of a streaming series, the studio works hard to keep things undercover. For Hawkeye, that meant trying to keep the return of Vincent D’Onofrio as Kingpin a secret, something that was no small task.
In a recent interview with Marvel News Desk, D’Onofrio was asked about working with the famously secretive studio:
In the end I find it hard to believe that, the fans that I come across are intelligent people and I find it hard to believe that they don’t know its a game. And that the game evokes excitement and sometimes provokes excitement, and so I think it’s a fun game to play. And yes, sometimes its weird because in the moment, it gets bizarre, but you know the best thing about that situation from the actor’s point of view, I’ll say, is that I really don’t know anything. I literally don’t, you know, and at this point I would rather not, because its an uncomfortable position to be in.
Vincent D’Onofrio
D’Onofrio quickly clarified that while it is bizarre and uncomfortable for the actor to have to keep so many secrets while fans wildly speculate, it is still enjoyable:
You know even when I said its an uncomfortable position to be in, just as I said that, the first thing comes to my mind is: “but it’s kind of fun. The game is kind of fun”
Vincent D’Onofrio
Keeping a return such as Wilson Fisk quiet definitely couldn’t have been easy, especially for D’Onofrio who loves the character so much, but it was sure worth the wait. Now let the games begin again people wonder just where Kingpin will show up next.
Back in 2018, we witnessed half of the Marvel Cinematic Universe blipped out of existence. Even today we’re still learning just who survived and who got dusted. Recently in Hawkeye, we learned that Yelena Belova, sister of Natasha Romanoff, was a victim of the blip. One character from that show whose fate during the blip remains a mystery is Wilson Fisk.
Vincent D’Onofrio recently sat down with the folks over at Marvel News Desk, who asked the actor if he’d played this version of Kingpin as if he blipped or hadn’t.
Well, I don’t think I can talk about it because I don’t really know. I can only go by what I think and how I played it but I don’t want to put it out there because then it will become canon. I never had that discussion with anybody so just because of what I had to do in the story, I had to think about it a certain way for me to be able to understand my sort of history up until that point. Hopefully I’ll get another stab at Fisk and it’ll come out another way.
Contrary to what people initially thought, it now seems that D’Onofrio was never really given any information on the canonicity of Fisk’s previous appearance in the Netflix shows. The man certainly reserves the right to portray the character such – with canonicity in mind – but until the story explicitly states it, the debate continues to be in flux. The Fisk we met in Hawkeye was a bit different than the one we were quite used to on Daredevil, so whether it’s a post-blip Fisk or even a soft rebooted one remains to be seen.
The Marvel Cinematic Universe is always on the lookout for talented directors to helm one of their future projects, and recently many prominent actors in Hollywood have been hopping behind the camera to either write, produce, or even direct. While none of the on-screen talent at Marvel Studios has made the jump to directing just yet, never say never. Well, maybe with the exception of Vincent D’Onofrio.
The Kingpin actor joined the fine folks at Marvel News Desk for an episode, where they got a chance to ask him about his recent return as Wilson Fisk on Disney+ and the long history of the Netflix series, Daredevil. At one point, D’Onofrio was asked if he’d ever considered possibly directing a project for Marvel Studios, and he offered a very straightforward take on why he currently has no interest.
I don’t think so. Nah, I don’t think so. I know, Ive gotten to know directors and DP’s that are working for Marvel a lot these days and I think that they’re really and I think everybodies just doing a great job, and you know I really just, when it comes to that kind of stuff, I really its like I wouldn’t direct and episode in The Godfather of Harlem, i never tried to direct in Law and Order or any series that I’ve done. The only way that I would ever do that is if I was one of the developers and producers from the get-go of a project.
Vincent D’Onofrio
The actor is no stranger to the role, as he was the writer and director for 2010s Don’t Go in the Woods and recently directed 2019’s Sheriff Romero. Of course, he does point out that he isn’t interested in a project if he wasn’t part of its initial planning stage. So, it opens up the window for them to eventually find a project where he’d join as a producer that might persuade him to take on a directing role after all. For now, Marvel fans will just get to enjoy his onscreen work as Wilson Fisk.
In the opening moment of Episode 6 of Hawkeye, it was a bit obvious that Vincent D’Onofrio’s Kingpin wasn’t the same one fans had gotten to know over 3 seasons of Netflix’s Daredevil. Over the course of the episode, the different wardrobe and near superhuman resistance to damage continued to lead fans to believe this wasn’t the same old Wilson Fisk. While it still remains to be seen just how this Fisk fits into the Marvel Cinematic Universe following the events of Hawkeye, it’s likely we’ll see him again, giving D’Onofrio more room to grow in the role.
Recently the folks over at Marvel News Desk had the chance to sit down with the Kingpin himself and took the time to ask just how D’Onofrio went about bringing Fisk into the MCU, after all that time in a very different world at Netflix.
I have to say, that from the get-go with my involvement with Marvel, from Jeph Loeb to where we were at Hawkeye, that I’ve had complete freedom the whole time. I’m not sure why I have? I know that my initial coming into Netflix was contingent on whether I thought it was an interesting part for me, because I knew who Kingpin was.
Vincent D’Onofrio
D’Onofrio went on to describe how he was able to work closely with Marvel Studios’ Trinh Tran and the writers of Hawkeye to transition the character into the MCU:
You know with Hawkeye it was the same thing. I was immediately, you know Trinh had me on the phone immediately, and I was talking to writers and the producers and we were having-every couple of weeks-we were having discussions about script and about changes and about ideas in the way my approach was. And they were happy enough to pass that on to the directors and how I work, and my approach and how I felt about it, and Kevin was very clear that I was going to be able to bring my stuff into the part.
Vincent D’Onofrio
D’Onofrio has gone on record several times saying that he’s playing Fisk as if he were the same character as the one from the Netflix series. It’s clear from this interview that he truly cares for the character and any future appearances of Kingpin will benefit from his involvement in determining where he goes next.
As per usual, we have little insight into how exactly these various shows and projects are doing over at Disney+. Viewership numbers remain tightly locked up for only Disney to see. Luckily, third-party companies do offer some insight through external analysis such s SambaTV. Deadline has shared their latest report on the premiere of The Book of Boba Fett, which shows that it was slightly ahead of the latest Marvel series, Hawkeye by around 13%.
Does that mean one is better than the other? Not at all, as both shows are showing overall strong viewership numbers of those that watched at least five minutes. They compared the 5-day premiere between the series based on 46M TV devices and a panel of 3M Smart TV households. Hawkeye had a premiere at around 1.5M, while Loki still holds the record of the highest 5-day premiere with 2.5M based on their data. Boba Fett is around 32% behind its premiere, which kicked off the new Wednesday release trend.
The Book of Boba Fett had quite a bit of momentum behind it, as it was the first solo project focused on one of Star Wars’ most popular characters. His return in The Mandalorian built up quite a bit of excitement and it’s understandable that the series would do well. It’ll be interesting to see how the series grows over time, as more and more happens.
After sitting out 2020, Marvel Studios returned in a big way in 2021 with 4 films and their first 5 streaming series. That all kicked off in January with WandaVision, a 9-episode series that paid homage to eras gone by and changed the way MCU fans consumed and processed media. It’s not overreaching to say that nothing has been the same since the series concluded its run, so as the year comes to an end, let’s reflect on what we all learned from WandaVision.
To Appreciate Character-Driven Projects
While fans initially disapproved of the slow pace of the first few episodes of WandaVision, they also noted the incredible work by stars Lizzie Olsen and Paul Bettany. Bettany got to show off his comedic chops while Olsen put on a master class, essentially playing a new character in every episode (which also served as interesting meta commentary on changes made to the ways women have been portrayed in sitcoms over the decades). It’s not as if these were talents we didn’t know they possessed, it was just that they hadn’t been allowed to exhibit them in the MCU as they were overshadowed by the actors whose characters were headlining the films in which they appeared.
Upon deeper reflection, however, it wasn’t only because they were finally getting their starring roles.Marvel Studios was making a different kind of product for their fans and they bravely and boldly proved that by releasing 3 episodes of WandaVision with almost no trace of the big action associated with the brand. In short, they let their actors act. The trend continued in The Falcon and The Winter Soldier, where Anthony Mackie and Sebastian Stan gave a depth to their characters that they would never have gotten on the big screen and Daniel Bruhl actually got to perform; it continued into Loki where the bond between Tom Hiddleston and Owen Wilson became the heart of the show and Jonathan Majors laid out the gauntlet for the future of the MCU in one of the best performances in its history; it concluded in Hawkeye, perhaps the strongest character work yet, with Jeremy Renner’s subdued performance while his character embarked on a redemptive arc, Hailee Steinfeld’s star-making work as a new hero and her incredible chemistry with Florence Pugh and great turns by Vera Farmiga and Tony Dalton. By simply letting the actors act, Marvel Studios found the key to making its streaming world go round: keep the focus on the characters.
That Expanding the Universe Is Good
With characters who had previously served as supporting characters taking the leads in their own series, new characters had to be inserted into their stories to help flesh out them and their worlds. Undoubtedly one of the best gifts given to fans in 2021 came in the form of these new, supporting characters. And it wasn’t just the new heroes that fans learned to appreciate, the expanded universe and the time to breathe gave life to incredible new anti-heroes and villains, too.
WandaVision gave us Teyonah Parris, who will co-star as Monica Rambeau in 2023’s The Marvels, and Kathryn Hahn’s Agatha Harkness, who will now lead her own series, Agatha: The House of Harkness. We also met Tommy and Billy Maximoff, who were the first of the MCU’s Young Avengers to enter the universe, and who will serve as the catalysts for the next steps taken by Wanda. The Falcon and The Winter Soldier gifted us with Julia Louis-Drefus’ Val, Wyatt Russell’s punchable John Walker and Erin Kellyman’s Karli and Carl Lumbly’s Isaiah Bradley, who made Sam question what being a hero really means. In Loki, we were introduced to the concept of Variants and with that met two whose impact extended far beyond the confines of the series. The confrontation between Sophia Di Martino’s vengeful Sylvie and Jonathan Majors‘ He Who Remains changed the MCU forever but also had a profound impact on Loki himself. And, in Hawkeye, Marvel Studios created a street-level corner of the universe that gave us Maya Lopez and Wilson Fisk, who is likely to show up again in the Lopez-centric Echo series in 2023.
As 2021 comes to a close, the roster of heroes and villains, and those who toe the line, is fuller than it has ever been and it’s hard to argue that the MCU is worse for it.
The Weekly Format is Good
As was the case with The Mandalorian, Disney eschewed the binge watching preferences of streaming audiences in favor of the old fashioned weekly format for the Marvel Studios streaming series. In review, the weekly format allowed for an incredible amount of content and conversation around the projects which can only be a good thing. A careful schedule was created that began with screeners sent out to media outlets. Outlets had strict scheduled to follow, first sharing social media reactions, then later full reviews ahead of the premiers, building hype for the first week’s release. Following that, the studio arranged weekly interviews with the cast and crew, something that would have previously only happened in pre-screening junkets for films. Whether fans loved or hated the episodes, the conversation was constant and engaging. However, the weekly format also had some pitfalls, notably…
To Separate Rumors from Theories and Speculation…Well, Some of Us
More than any project before or after it, WandaVision fueled an insane amount of speculation on a weekly basis. Speculation led to theories and then, somehow, theories led to disappointment and, even more damaging, disbelief in the obvious. Mephisto was everywhere, but when he wasn’t, that meant that there was no way Sharon Carter could be the Power Broker? The trail of cookie crumbs leading to Kang’s presence in Loki couldn’t have been easier to follow, but because Evan Peters was Ralph Bohner, that meant there was no way Kang was showing up and that, instead, Loki would be meeting himself at the Citadel at the End of Time. It was easier for fans to believe that the big boss running organized crime in NYC, Maya’ “uncle”, was either Val or, worse yet, Jack Duquesne, even AFTER seeing and hearing Vincent D’Onofrio in Episode 3. The lack of critical thinking trickled over to the film side of things where, despite an incredible amount of evidence that Tobey Maguire and Andrew Garfield were in Spider-Man: No Way Home (and absolutely no evidence of any other potential plots that did not include them), fans persisted in their beliefs that they would not appear and that the film’s plot would not include the multiverse…DESPITE IT FEATURING CHARACTERS FROM THE SONY FILMS!
WandaVision changed the game in the way some fans perceive information now. Because Reed Richards didn’t make Monica’s suit and because it was Agatha all along, there has never been more refutation of reliable sources of information. It’s not all bad, however, as other fans have learned to be scrutinize more and think more critically about what to believe. For that second set of fans, the MCU might actually be more enjoyable in the future as there will certainly always be wild rumors, speculation and theory leading up to Marvel Studios’ projects. If there’s anything we should all have learned from WandaVision, it’s that knowing how to separate them into their appropriate categories makes a big difference.
That the “Big Reveal” in the Last Episode Doesn’t Always Work
In some cases, despite the fact that the were making streaming series, the projects were put together like longer films. What was sometimes lost in translation there was the fact that in most all films, the villains are revealed early on. Beginning in WandaVision, Marvel Studios seemed to really embrace the idea of last act/last episode reveals and it really was hit or miss. Agatha Harkness, He Who Remains and Kingpin all came onto the scene late in the game with only one really getting enough time to make a major impact on the series. The Falcon and The Winter Soldier took a different approach, developing Karli over the course of the series alongside the other characters, allowing her to be much more impactful to the overall story. As they move into 2022, their decisions on WHEN to do things with their villains will be something to watch closely.
Moving forward into 2022, it’s likely that Marvel Studios has learned a significant amount about how to move forward with their projects. We’re already seeing an increased level of secrecy with upcoming projects like Moon Knight, Werewolf By Night and, to a lesser extent She-Hulk. Let’s all meet back here next year to see how what they’ve learned from WandaVision changes things again.
The Marvel Cinematic Multiverse is in full-swing and, as it turns out, in a point of transition as it moves from a semi-grounded MCU into the next phase of the content Marvel wants to put out. I’ve long theorized that Phase 4 would be made up of smaller phases building out over one big story, as opposed to the first 23 films where it was all building to Thanos. We have original Avengers transitioning their titles to the next generation of heroes, some of which are even younger than they were when they joined the fray. One transition in particular deserves special attention, both for what it means for the future and how it handled the present in the shadow of the juggernaut that is Marvel’s latest big-screen offering. It also deserves kudos for successfully landing the plane on the mentor-mentee relationship in a way that Peter Parker’s arc really didn’t. We now have a new Hawkeye and that is Kate Bishop.
After being put through the ringer while finding out her parents were willing members of organized crime, the world’s greatest archer ensures that her mother faces some consequences for her actions. The Elder Bishop is last seen asking her daughter if sending parents to jail is what heroes do after she is unable to gracefully exit the Kingpin’s criminal enterprise. It would not surprise me to see the Kingpin enlist a masked vigilante like Madame Masque to take the younger Bishop down if we get a Season 2 or a Hawkeye and Black Widow movie down the line. Whatever form she next shows up in, Kate Bishop won’t be alone.
At the end of Hawkeye, Clint Barton solidified his relationship with Kate Bishop, and completes the arc that began in 2012’s Avengers. His family is safe, his wife’s past life is secure, and he can now finally rest. Not only does he do this, but he brings Kate home with him. At this point, only Nick Fury and the Avengers even knew his family existed. This shows how much he actually cares about Kate, and how much the “your mess is my mess” line isn’t delivered just for kicks, but actually symbolizes a partnership that began reluctantly. It’s a much better partnership than that of Peter Parker and Tony Stark.
Whereas Iron Man recruited Spider-Man out of necessity, he then took the young man into space and watched him die in his arms. Before taking him to space, Stark wanted to have Peter join the Avengers: this was his grand gesture since letting him go against The Vulture alone as a way to clean up the public relations mess after Captain America broke the Avengers out of The Raft. He let a 16-year old kid keep a hyper-advanced suit and it was the way he treated past employees that led to one of them targeting Peter to the point of outing his identity. In a lot of ways, it was Tony Stark’s recruitment of a starstruck Peter Parker that has now led to the multiverse exploding.
Clint Barton is no Tony Stark.
Clint went out of his way to protect Kate from the beginning, and he risked his family just to make sure she was safe. He didn’t want her to get involved, then got to know her and doubled down on protecting her, and even tried to send her home when he realized things got too dangerous. When Kate wanted to confront her mother after receiving the video of the Kingpin, he told her he’d help. Clint taught Kate how to make arrows and how to assess targets. Compare that to Stark, who didn’t take Peter seriously when he told him about the Vulture and who left him (and the rest of the Avengers) absolutely no financial stability after his passing. Given her mentor, Kate Bishop has a chance to be a better Avenger than Spider-Man’s ever been.
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