The first numbers are in for Doctor Strange in the Multiverse of Madness and it has definitely left an imprint already. The latest Marvel Studios film pulled in a great $36M in its Thursday previews in the US, which is the eighth-best preview intake right behind Avengers: Infinity War‘s $39M. It’s also the fifth biggest preview for IMAX previews with $4.3M. It was released across 4,545 theaters across the country and is further showcasing that business is healing for theater chains.
Depending on how frontloaded the film is, it could potentially make beyond $180M, but as Hollywood Reporter points it’s very likely to move between $160M to $180M. This would be closer in line with what we heard from Deadline a few days ahead of its release. It should also be noted that this is higher than other successful entries that include Captain Marvel ($153.4M), Thor: Ragnarok ($122.7M), and Guardians of the Galaxy Vol. 2 ($146.5M).
Box Office Pro had it heading towards $215M, which strongly depends on how it goes into Friday and Saturday. but if it keeps up a strong momentum it may even reach their expectations, but it strongly depends on word-of-mouth. The horror and gory elements could either pull in more curious viewers over the weekend, but also has the chance of having great legs like other horror franchises.
We can’t forget that the film has pulled in a really impressive $27.2M in its Wednesday previews internationally, which is only 4% behind Spider-Man: No Way Home without releases in specific countries. It seems that it potentially would make $300M globally at its current path. The Avatar: Way of Water trailer promotion has also been giving the film quite the boost with IMAX screenings. The growth from the previous entry is quite impressive considering it made $85M back in 2016.
Source: The Hollywood Reporter, Deadline
