Netflix is launching an immersive Squid Game’s experience for fans of the hit series. The immersive experience will see players – 2 to 6 people at a time – navigating games from the series, including both Red Light Green Light and Marbles, two of the show’s most iconic games. The games will take place in game boxes developed by Immersive Gamebox and will utilize touch screen and motion sensor technology to heighten the experience. The immersive experience will kick off in New York City this September. Those interested in participating will need to be at least sixteen years old.
“People are constantly seeking new and different ways to remain invested in their favorite content,” said Immersive Gamebox CEO Will Dean in a statement to the press. “To reimagine Netflix’s most popular show in an entirely new format offers customers more ways to stay connected to Squid Game.”
While Immersive Gamebox has locations in Dallas, Chicago, Houston and Denver, the Squid Game experience is only confirmed for New York City as of now. Live experiences are great revenue for Netflix, while also allowing the streaming service to create experiences for fans in the real world much like Disney’s theme parks. Netflix also recently crafted experiences for both Stranger Things and Bridgerton, two of its most popular series, with the Stranger Things experience taking place in New York, London and San Francisco, while the Bridgerton experience allowed fans to experience the Queen’s Ball in Los Angeles, Atlanta and Chicago.
The decision to create an immersive game experience is sure to raise some concerns from fans, especially after it was recently announced that Netflix was developing a spinoff reality series. The reality series, Squid Game: The Challenge, will see contestants compete for $45 million and is expected to cast 456 players, much like in the show.
The first season of Squid Game is now streaming on Netflix, while Season 2 is currently in development.